Though there are very many business people in the current digital era that are always seeking for new techniques to enhance their sites performance or the position of their sites in the search engines. On page SEO is one of the most effective and productive approaches to accomplish this goal. On-Page SEO is a term that illustrates the strategies and goals that can be implemented on a website to optimize that website for SERPs. The last few years have seen the appearance of Artificial Intelligence (AI) as one of the key enablers of on-page SEO, as it increases the efficiency of all the above-mentioned methods many times over.
In this article, we will discuss how Artificial Intelligence is a potent force in on-page SEO and how one can harness it to make the relevant changes.
What is AI and how does it work – On-Page SEO Services
Artificial Intelligence is one of the most developing branches of computer science which aims to generate machines endowed with the ability to solve problems which would otherwise require human intelligence. In layman terms, Artificial Intelligence implies the use of formulae and data for machines to either imitate or transcend human intelligence. The technologies of AI include machine learning language processing, and computer vision as the subcategories of artificial intelligence.
There is a specific part of SEO that is on-page SEO and AI also critically contributes to this part of SEO in that it helps various tasks to be completed automatically. Some of these tasks include:
- Keyword research: Analyzing search queries with the help of AI algorithms you can see which particular keywords are more relevant to your website’s content.
- Content optimization: These AI technologies can scan through your website contents to tell you how you can enhance the probability of your site ranking high in the search engine results.
- Technical SEO optimization: It is perfectly capable of identifying and correcting problems that harm your site’s ranking, which can include broken links, duplicate content, and slow page loading times.
- Competitive analysis: AI could try to crawl through your competitor’s website and then compare it to your own on-page SEO work.
- User experience optimization: AI can increase user engagement and improve their satisfaction with the services they receive from the website, through monitoring their behaviour and delivering suggestions.
Adopting AI for Keyword Identification and Management
Keyword investigation is one of the most basic elements of on-Page SEO, and AI can bring improvement to this area. Indeed, using the data obtained from the search and behavior of users, AI can determine keywords or phrases that interest those clients. Here’s how you can leverage AI for keyword research and optimization:
- Use AI-powered tools: Several SEO tools like Clearscope, MarketMuse, and SEO AI work with AI to figure out keywords, find out their relevance, and offer enhancement tips to the content. It also means that these tools can assist you in determining the intent behind your target keywords and providing users with content they expect.
- Analyze your competitors’ keywords: It means that AI is able to crawl your competitors’ websites and determine the keywords they are ranking for. This information can then be compared with your own keyword strategy and discover if your content lacks enough keywords.
- Monitor keyword rankings: There are other AI-based tools that can monitor the positions of your site for those keywords, helping you to determine which keywords are effecting traffic and which of these require further enhancement.
- Use AI to identify content gaps: There is also a possibility of using AI algorithms that can scan the material on the website and find out what topics or subtopics are missing some pages or posts to fill a gap.
Optimizing Content with AI
Keywords, linking and back linking are critical to on-page SEO and this is why good quality content ought to be produced with a focus on certain keywords. AI can improve your content by giving insights on how your target audience interacts with the content and what they like. Here are some ways to use AI for content optimization:
- Use AI-powered content generators: Tools like Wordsmith, and Copy.ai apply natural language processing models in order to produce content that is as close to human written as possible. Some of these tools may take the burden out of content development hence helping one develop content within the shortest time possible.
- Analyze content for readability: This way, it is possible to use AI algorithms to make effective analysis of your content and its readability as well as make proper suggestions on the content quality improvement where necessary. This can vary from advice on using shorter technical-sounding sentences, minimizing the use of technical jargon and different styles of subheadings, or bullet formats.
- Identify opportunities for content personalization: By the way, AI is also capable of detecting patterns regarding the users’ behavior and/or preferences and, as a result, serve as a tool for personalizing either your content. Using such tools can place you in a position to provide a personalized service to your intended users hence enhance the propensity to convert on your site.
- Utilize AI for content promotion: The use of AI-enabled applications in distribution means you can ask the applications to tell you where your content would be relevant and consequently, shared. This can include places like face book, twitter, pinterest, blogger, and other website were you share your content with a specific audience.
Using AI to do Technical Optimization for SEO
Technical SEO is a component of SEO that cannot be categorized in the same way as keywords or links; instead, technical SEO is about real website attributes like the speed at which website loads or whether the site is optimised for a mobile device or not or if the site or web page you are linking to doesn’t work or not. AI can help save time in regards to technical SEO optimization to fix obstacles that may affect your ranking. Here are some ways to use AI for technical SEO optimization:
- Identify and fix broken links: There must be AI platforms that can help in crawling your website to identify if there are broken links and what can be done to address this issue so that more users would patronize your website and also the site would rank high on the search engine results.
- Optimize for mobile: Some applications of AI that can be useful for webmaster and website owners are: AI can analyze your website’s mobile responsiveness and give some suggestions on how to increase the website’s mobile friendliness. Some of the things that can be done is optimizing images, making the font sizes less, and minimizing the menus.
- Improve site speed: The algorithms in an AI software can detect attributes that can slow your site down, for instance, large images and codes that require redirection. By addressing these issues, you can gain a much faster page loading speed and an even better search engine result page ranking.
- Detect and resolve duplicate content: AI can automatically look for similar content on your website which is a problem that SEO specialists can face. Actually, it is possible to enhance overall site’s ranking if to delete or to modify the pages containing similar or duplicate information.
- Optimize images: Software tools that are built using artificial intelligence can enhance your pictures quality in terms of loading speed for an improved UX on your website and ranking.
Analyzing Your Competitors with AI
A fundamental step in getting an understanding of the current SEO environment is getting to know the on page SEO tactics of your competitors. AI can assist you in dissecting your competitors’ web properties and evaluating your opportunities in optimizing on-page SEO. Here are some ways to use AI for competitive analysis:
- Identify top-performing keywords: There are many tools where an AI can use to crawl through your competitor’s website and understand what keywords everyone is using. It is useful for comparing with your own keyword strategy and make improvements in accordance with what you observe.
- Analyze content quality: Using AI, there can be evaluation of the quality of content published by your competitors based on parameters such as readability, keyword density, command, and customer engagement. It can be useful in finding out where you can enhance your own content and thereby offer a much improved user experience.
